A Google Ads Audit That Shows Exactly Where Your Budget Leaks
A clear, prioritized review of your account — wasted spend, missed opportunities, and the fixes that lower cost per lead.
Most Google Ads accounts quietly waste 20–50% of their budget on broad keywords, junk search terms, broken conversion tracking, and weak landing pages. Our Google Ads audit pinpoints exactly where the money goes and hands you a prioritized, plain-English action plan — so every dollar starts working toward leads and revenue instead of clicks that never convert.
Where Google Ads budgets quietly leak
What our Google Ads audit covers
Account Structure & Strategy
We review how your campaigns, ad groups, and keywords are organized — and whether the structure supports your goals or fights them.
Keyword & Search Term Review
Match types, negative keywords, and the actual search terms you're paying for — where your budget is leaking on irrelevant clicks.
Conversion Tracking Audit
We verify your GA4 and Google Ads tracking is accurate, complete, and not double-counting — so optimization is based on real outcomes.
Bidding & Budget Analysis
A review of your bid strategies, budget allocation, and whether you're optimizing for leads and ROAS or just clicks and impressions.
Ad Copy & Landing Pages
We assess message match, ad quality, and whether your landing pages are built to convert the traffic you're paying for.
Prioritized Action Plan
Every finding ranked by impact and effort, so you know exactly what to fix first for the fastest drop in cost per lead.
A clear audit process,
no jargon.
Access & Goals
We get read access to your Google Ads and Analytics and learn your goals, target cost per lead, and what counts as a win.
Deep Account Review
We analyze structure, keywords, search terms, conversion tracking, bidding, ads, and the landing pages behind them.
Prioritized Report
You get a clear report: every leak and opportunity, why it matters, and a plan ranked by impact — in plain English.
Walkthrough & Next Steps
We walk you through the findings on a call and, if you want, we implement the fixes and manage the account for you.
What a Google Ads audit delivers
Stop Wasting Budget
We surface the wasted spend — broad keywords, missing negatives, junk search terms — that's burning money right now.
Trust Your Numbers Again
We confirm your conversion tracking is accurate, so you're optimizing on real leads and revenue, not broken data.
A Lower Cost Per Lead
Findings prioritized by impact, so the first fixes drive the biggest drop in what each lead costs you.
A Clear Plan to Act On
No vague advice — a ranked list of exactly what to fix first, that your team or ours can execute.
Know If Your Agency Delivers
An independent second opinion on whether your current setup or agency is actually working for you.
Google Ads audits for every kind of advertiser
Get started today
Find out exactly where your Google Ads budget is going.
Get a clear, prioritized Google Ads audit with an action plan built to cut wasted spend and lower your cost per lead.
- Free initial consultation
- Bilingual team
- Done-for-you management available
A Google Ads audit is a complete review of your account — structure, keywords, search terms, conversion tracking, bidding, ads, and landing pages. The result is a prioritized list of where your budget is leaking and an action plan ranked by impact to lower your cost per lead.
We offer a no-cost initial review to identify the biggest opportunities, and a deeper paid audit for larger or more complex accounts. Either way the goal is ROI — most audits surface wasted spend that more than pays for the work.
Most audits take a few business days to a week, depending on account size and spend. You get a clear report and a walkthrough call at the end.
Read-only access to your Google Ads and Google Analytics accounts, plus a quick conversation about your goals and what a good lead is worth to you. That's enough to get started.
Yes. The audit is an independent, objective second opinion. We'll show you exactly what's working, what's being missed, and whether your spend is being managed well — with the data to back it up.
Both. You can take the prioritized plan to your own team, or we can implement the fixes and manage the account going forward as your Google Ads agency.
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Get in touch to explore how we can help your business reach its full potential.
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