Lux Green Peru — Premium private transportation and private tours across Peru.

Lux Green Peru was entering a market where most competitors present themselves as generic taxi or shuttle services, compete on price, and are only reachable through an informal WhatsApp thread. The brand needed the opposite: a digital presence that communicates discretion, punctuality, and executive standards, so premium clients — international travelers, hotels, and corporate accounts — would trust it before ever speaking to a driver. There was no existing website, brand system, or content to build on, so everything had to be created from zero. The offering also spans two very different intents: airport and corporate transfers on one side, full-day private tours to Paracas, Huaral, Churín, or Lunahuaná on the other, and both had to coexist without confusing the visitor. On top of that, taking bookings through WhatsApp alone left the team without the details they need to quote — service type, date and time, number of passengers — which slowed down every conversation.

We designed and developed the entire site from scratch, with a visual system built around premium cues: generous imagery of the fleet, restrained typography, and a calm layout that signals quality instead of competing on price. The architecture splits the two service lines into their own tracks — private transfers (airport, VIP and corporate, city tours, custom services) and private tours by destination — each with a dedicated page covering what is included, who it is for, coverage area, and FAQs, so visitors resolve their doubts without leaving the site. At the center of the experience we built a custom booking form with a date and time picker and service-type selection, capturing passenger count and trip details so the team can quote immediately, while direct WhatsApp and call CTAs remain available for travelers who prefer to talk first. On the acquisition side, we structured on-page SEO around high-intent searches for airport transfers, private tours, and corporate transportation in Lima, and launched Google Ads campaigns to bring qualified traffic in from day one while organic positioning matures.